Customer reviews can help build credibility and improve visibility for your business. Incentives, such as gift cards, may be offered — but only when done in full compliance with Trustpilot’s Terms of
1. Follow Trustpilot’s Guidelines
Allowed: Offering a reward (e.g., gift card, coupon) in exchange for submitting a review of their experience.
Not Allowed:
Rewarding customers only for leaving a positive or 5-star review.
Asking exclusively satisfied customers to review while excluding others.
2. Structuring Incentives Correctly
Rewards must apply to any review, positive, neutral, or negative.
Example message (compliant): “We’d love your feedback on your recent purchase. As a thank-you for your time, you’ll receive a $5 gift card once you share your review on Trustpilot.”
Keep language neutral. Avoid phrases like “Leave us a great review” or “Help us get 5 stars.”
3. Communicate Transparently
When requesting reviews, always make it clear that:
Writing a review is optional.
Rewards are provided regardless of rating or sentiment.
Customers will be informed how and when the reward (e.g., gift card) will be delivered.
4. Timing Review Requests
Best practice: Send review requests shortly after the customer’s experience.
Suggested timing:
Game server purchases: 1–2 days later.
Script or software purchases: ~14 days later.
Automating this process (via email flows or in-platform messaging) helps capture feedback while the experience is fresh.
✅ Rewards apply to all reviews, regardless of sentiment ✅ Neutral, non-leading messaging ✅ Transparent reward terms and delivery details ✅ Requests sent at an appropriate time after purchase ❌ No rewards tied only to positive/5-star reviews ❌ No selective outreach to only “happy” customers
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