# Trustpilot reviews incentives best practices

**1. Follow Trustpilot’s Guidelines**

* **Allowed**: Offering a reward (e.g., gift card, coupon) in exchange for submitting a review of their experience.
* **Not Allowed**:
  * Rewarding customers only for leaving a positive or 5-star review.
  * Asking exclusively satisfied customers to review while excluding others.

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**2. Structuring Incentives Correctly**

* Rewards must apply to **any review,** positive, neutral, or negative.
* Example message (compliant):\
  \&#xNAN;*“We’d love your feedback on your recent purchase. As a thank-you for your time, you’ll receive a $5 gift card once you share your review on Trustpilot.”*

Keep language neutral. Avoid phrases like “Leave us a great review” or “Help us get 5 stars.”

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**3. Communicate Transparently**

When requesting reviews, always make it clear that:

* Writing a review is **optional**.
* Rewards are provided regardless of rating or sentiment.
* Customers will be informed how and when the reward (e.g., gift card) will be delivered.

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**4. Timing Review Requests**

* Best practice: Send review requests shortly after the customer’s experience.
* Suggested timing:
  * **Game server purchases**: 1–2 days later.
  * **Script or software purchases**: \~14 days later.
* Automating this process (via email flows or in-platform messaging) helps capture feedback while the experience is fresh.

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#### Compliance Checklist

✅ Rewards apply to all reviews, regardless of sentiment\
✅ Neutral, non-leading messaging\
✅ Transparent reward terms and delivery details\
✅ Requests sent at an appropriate time after purchase\
❌ No rewards tied only to positive/5-star reviews\
❌ No selective outreach to only “happy” customers