Upselling

Upselling: Increase Your Store’s Average Order Value

Boost customer spend by offering relevant product recommendations at checkout. Tebex’s Upselling feature allows you to surface complementary or high-value items when a customer is most likely to convert—during the checkout flow.


What Is Upselling?

Upselling helps increase revenue by:

  • Recommending additional products during checkout.

  • Offering discounted upgrades or bundle-friendly items.

  • Encouraging customers to increase quantities or switch to higher-value alternatives.

Upselling to customers during the checkout flow.

All upsell options respect purchasability conditions (e.g., user limits, required packages, global limits). Subscription products cannot be upsold.


Store-Wide Upselling

There are two ways to apply upselling across your entire webstore:

1. Top Products (Automatic)

Surface your three most popular products to customers during checkout.

How to Enable:

  1. Go to Engagement > Upselling.

  2. Enable Upsell Top Products at the top of the page.

Tebex will automatically exclude any products already in the customer’s basket and show the next most popular instead.


Manually select which packages to upsell. This overrides the Top Products method.

How to Configure:

  1. Go to Engagement > Upselling.

  2. Click Add Recommended Package.

  3. Choose a package to recommend.

  4. (Optional) Set a discounted price.

  5. Click Add.

Tebex will randomly display up to three eligible recommended packages during checkout.

The Upselling tab within the package editor.

ℹ️ Best Practice: Add at least 5+ recommended packages to ensure there are fallback options when customers aren’t eligible for some products.


Package-Specific Upselling

You can also configure upsells tied to individual packages, offering more targeted personalization based on what's already in the basket.

To Set Up:

  1. Go to Webstore > Packages.

  2. Edit a package and select the Upselling tab.

  3. Choose from three types of upsells:

    • Additional Product

    • Increase Quantity

    • Alternative Product

Tebex will randomly select up to 3 matching upsells from your list. If none are available, the system falls back to store-wide upsells.


Types of Package Upsells

1. Additional Product

Recommend related or complementary products.

Option
Description

Image

Optional thumbnail image.

Package

The additional product to offer.

Offer Price

(Optional) Discounted upsell price.


2. Increase Quantity

Encourage customers to purchase in greater volume.

Option
Description

Image

Optional thumbnail image.

Quantity

Quantity added if selected.

Offer Price

Discounted per-unit price (e.g., 10 units × $5 = $50).


3. Alternative Product

Suggest an upgrade or different version of the current package.

Option
Description

Image

Optional thumbnail image.

Package

The replacement product.

Offer Price

Optional upsell discount.

The original package is removed and replaced with this product if selected.


Tracking Performance

To monitor the effectiveness of upselling:

  • Navigate to Statistics > Upselling.

  • View additional revenue and engagement from upsell activity.


Best Practices

  • Bundle intelligently: Pair low-cost items with premium packages to increase AOV.

  • Test offer prices: A 10–20% discount is often enough to drive conversions.

  • Use upgrades: Offer tiered versions of your ranks or services.

  • Avoid overload: Limit upsells to three visible options to reduce choice fatigue.

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