# Statistics

The **Statistics** section of your **Tebex Control Panel** provides a comprehensive view of your store’s performance, including sales trends, customer behaviour, coupon performance, and more.

To get started, go to **Statistics** in the left-hand sidebar.

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### Available Statistics Views

You can switch between views using the dropdown at the top-right of the **Statistics** page. Below is a breakdown of each available view:

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#### **1. Overview**

Includes high-level metrics such as:

* Most popular packages
* Top purchasing customers
* Revenue by game server (if multiple servers exist)

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#### **2. Monthly Report**

Displays **daily metrics** for the selected month:

* Number of payments
* Chargebacks and refunds
* Revenue breakdown per day

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#### **3. Payments**

Provides transaction-level data for a custom date range:

* Total revenue and average payment value
* Repeat purchase rate
* Purchase activity by hour
* Purchase location heatmap

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#### **4. Sales**

Shows data for a selected **sale** and date range:

* Total revenue generated
* Number of purchases
* Total customer savings (discounts applied)
* Graphical revenue trend

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#### **5. Coupons**

Data for individual coupon codes:

* Total revenue generated
* Number of uses
* Revenue over time graph

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#### **6. Creator Codes**

Insights for selected **creator codes**:

* Revenue generated via the code
* Commission paid to the creator
* Number of uses
* Graph of revenue performance

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#### **7. Categories**

Displays performance per **category**:

* Total revenue
* Purchase volume
* Revenue trend graph

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#### **8. Servers**

If your store supports multiple game servers:

* View revenue and purchase data per server
* Graphical revenue timeline

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#### **9. Referrals**

For referral-based tracking:

* Referrer names
* Clicks, purchases, and conversion rate
* Total revenue generated

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#### **10. Gift Cards**

Tracks how gift cards are used:

* Gift card-spent revenue
* Number of purchases involving gift cards
* Revenue graph

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#### **11. Abandoned Baskets**

Tracks recovery effectiveness:

* Emails sent to customers
* Click-backs to your store
* Sales recovered from abandonment
* Conversion and revenue graph

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#### **12. Purchase Follow-Ups**

Shows follow-up email performance:

* Emails sent post-purchase
* Follow-up sales generated
* Revenue from follow-ups
* Visual data chart

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#### **13. Upselling**

Monitors upsell success:

* Revenue from upsold packages
* Number of purchases with upsells
* Sales graph for performance tracking

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#### **14. Offers**

For **Tebex Offers**:

* Ad impressions
* Total revenue generated
* Visual revenue timeline

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#### **15. Recurring Payments**

Tracks subscriptions:

* Active subscriptions
* Estimated revenue for the upcoming month
* Historical subscription data graph

> *Note*: Subscription data is refreshed every 24 hours (UTC). Check back in the afternoon for the latest update.

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### VAT Inclusion

Each statistics view clearly indicates whether VAT is included. Hover over the **"i" info icon** beside the view title to confirm.

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### Time Zone Discrepancies

**Payment exports are in UTC**, while the dashboard uses your local time zone by default. This may cause discrepancies in daily totals.

To align both:

* Go to **Account Settings**
* Change your statistics timezone to **UTC**

> Note: This will also affect any **Team Accounts** linked to your store.

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### **Academy Guide**

Check out our video tutorial on Statistics.

{% embed url="<https://www.youtube.com/watch?v=xrV6HCmW7i8>" %}

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### Need Help?

If your data appears incorrect or isn't updating, try the following:

* **Payment totals misaligned?** Check your **timezone settings**
* **Subscription data missing?** Wait 24 hours for it to refresh


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