# Purchase Follow Ups

## Purchase Follow-Ups

Sending follow-up emails after a purchase is a simple yet powerful way to re-engage your customers, show appreciation, and drive repeat purchases. Tebex lets you automatically send a thank-you email with an optional time-limited discount coupon to help encourage loyalty and impulse buys.

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### How to Set Up Purchase Follow-Up Emails

1. Go to **Engagement > Purchase Follow-Ups** in your Control Panel.
2. Enable the feature using the checkbox at the top.
3. Configure the following options:

#### Configuration Options

| Field                                                       | Description                                                                                                                           |
| ----------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------- |
| **Coupon Discount (%)**                                     | Set the percentage discount you'd like to offer in the follow-up email.                                                               |
| **Coupon Duration**                                         | Define how long the coupon should remain valid (e.g. 24 hours, 3 days). Shorter durations typically lead to higher conversion rates.  |
| **Email Delay**                                             | Choose how long after the purchase the follow-up email should be sent. You can define the delay in **hours**, **days**, or **weeks**. |
| **Email Subject**                                           | Enter the subject line of the email. Use a compelling message, such as:                                                               |
| *“Thanks for your support – here’s a coupon just for you!”* |                                                                                                                                       |
| **Exclude Free Payments**                                   | Optionally disable emails for purchases made using a 100% discount or gift card, where no payment was processed through a gateway.    |

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### Customizing the Email Design

You can fully personalize the appearance and content of your follow-up email using HTML and the Tebex template system.

#### To customize the follow-up email:

1. Go to **Webstore > Appearance > Templates**.
2. Edit an existing custom template or create a new one.
3. In the template editor, open:\
   `email/purchasefollowup.html`
4. Edit the content using HTML or Twig templating to reflect your brand voice and design preferences.

> ⚠️ **Note:** Tebex does not provide support for custom HTML/CSS edits.

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### Performance Tracking

Measure the effectiveness of your purchase follow-up strategy directly from your dashboard:

* Navigate to **Statistics > Purchase Follow-Ups**
* View key metrics such as:
  * Number of emails sent
  * Number of redemptions
  * Revenue generated from follow-up discounts

Use this data to refine your timing, discount amounts, and email content for maximum engagement.

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### Academy Video 

{% embed url="<https://www.youtube.com/watch?v=XfoDGJLjIo4>" %}

### Best Practices

* **Use urgency**: Limit coupon duration to encourage immediate use.
* **Personalize your email subject**: Increase open rates with relevant, friendly messaging.
* **Pair with holidays or events**: Reinforce purchase behavior around specific campaigns.
* **A/B test**: Try different delays and email copy to find what performs best.