> For the complete documentation index, see [llms.txt](https://docs.tebex.io/creators/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tebex.io/creators/growth-and-success.md).
# Growth and Success
***
## Best Practices
{% hint style="info" %}
Whether you're a game studio, a server owner, or any other Tebex partner, you should strive to maximize every opportunity from every buyer who enters your store.
This section highlights the essential must-haves that steer a store toward success.
{% endhint %}
### Product Images
Store images display the product you're selling, and you want them to look good and represent clearly what you're selling. Images are the first thing buyers notice when they browse your store. High-resolution, clear images are strongly recommended to improve conversion rates.
Visual representation of the amount of coins a package contains
### Product Description
A product description is the text that explains what a product is and why it's worth purchasing. A good description gets customers excited about buying by clearly explaining the product's features and key benefits.
### Subscription Products
Subscription revenue is more predictable than non-subscription revenue, since it's based on recurring payments from customers. This helps you plan your future, forecasts, and budgets more effectively. Your store's analytics show you the most popular products, giving you a clearer picture of what your community values most.
Ranks being used as a subscription model
### Abandoned Basket Recovery
Abandoned basket recovery sends customers a follow-up email or an in-game message if they've added items to their basket but haven't completed checkout. It's a great way to give a customer another chance to complete their purchase.
**Options you can modify:**
* **Email Delay:** the number of minutes to wait before sending an email to the customer. We recommend a few hours.
* **Recovery Discount:** the percentage discount the customer should receive to entice them back to complete their purchase.
* **Categories:** the categories the recovery discount should apply to. Leave this blank to apply the discount to all categories on your webstore.
* **In-Game Messages:** if enabled, you can configure messages sent to the customer in-game so they're notified about the discount offered.[
]()
### Purchase Follow-ups
## Tebex Best Practices for Partners
Welcome to Best Practices for Partners, brought to you by the Partner Success team. Whether you're a game studio or a server owner, here you'll find our recommendations on getting the most out of your Tebex store. More best practices are on the way.
### Best Practices
Whether you're a game studio, a server owner, or any other Tebex partner, you should strive to maximize every opportunity from every buyer who enters your store.
This section highlights the essential must-haves that steer a store toward success.
#### Product Images
Store images display the product you're selling, and you want them to look good and represent clearly what you're selling. Images are the first thing buyers notice when they browse your store. High-resolution, clear images are strongly recommended to improve conversion rates.
\[IMAGE NEEDED: screenshot of a coin-package product listing]
\[LINK NEEDED: docs.tebex.io page for Product Images]
#### Product Description
A product description is the text that explains what a product is and why it's worth purchasing. A good description gets customers excited about buying by clearly explaining the product's features and key benefits.
\[LINK NEEDED: docs.tebex.io page for Product Descriptions]
#### Subscription Products
Subscription revenue is more predictable than non-subscription revenue, since it's based on recurring payments from customers. This helps you plan your future, forecasts, and budgets more effectively. Your store's analytics show you the most popular products, giving you a clearer picture of what your community values most.
\[LINK NEEDED: real URL for "Maximizing Your Tebex Store Potential: The Benefits and Strategies of Subscription Revenue Model"]
\[IMAGE NEEDED: screenshot of ranks being used as a subscription model]
\[LINK NEEDED: docs.tebex.io page for Subscription Products]
#### Abandoned Basket Recovery
Abandoned basket recovery sends customers a follow-up email or an in-game message if they've added items to their basket but haven't completed checkout. It's a great way to give a customer another chance to complete their purchase.
**Options you can modify:**
* **Email Delay:** the number of minutes to wait before sending an email to the customer. We recommend a few hours.
* **Recovery Discount:** the percentage discount the customer should receive to entice them back to complete their purchase.
* **Categories:** the categories the recovery discount should apply to. Leave this blank to apply the discount to all categories on your webstore.
* **In-Game Messages:** if enabled, you can configure messages sent to the customer in-game so they're notified about the discount offered.
#### Purchase Follow-ups
Sending an email to a customer after their purchase helps them stay connected to your project and can bring them back to support you again. For more on using coupons in your store, see [this post](https://docs.tebex.io/creators/tebex-control-panel/engagement/post-purchase-follow-ups).
**Options you can modify:**
* **Coupon Discount:** the percentage discount the customer should receive to entice them back to complete another purchase.
* **Coupon Duration:** how long the coupon lasts (hours or days).
* **Email Delay:** how long to wait before the email is sent to the customer after purchase (hours, days, or weeks).
* **Email Subject:** the subject line of the email sent to your customer. Word it to encourage them to open it, for example "Thanks for your purchase, here's a coupon code as a thank you for your support.
### Creator Codes
Creator codes let your customers support your streamers, YouTubers, and other creators, without the headaches of handling payouts yourself. You create a code that automatically sends a predefined percentage of the payment to your creator's wallet.
**Options you can modify:**
* **Code:** the unique code your creator's community will use.
* **Revenue share:** the percentage of revenue that goes to the creator.
* **Customer discount:** the percentage discount received by customers.[
]()
### Gift Cards
Gift cards let you sell unique codes on your store that carry a balance of real currency. Customers purchase a gift card from your webstore and receive an email containing the code, which they can use themselves or pass on as a gift.
Gift Cards
### Bundles
Product bundling groups several products together and sells them as a single unit for one price. It's a proven way to increase average transaction value: grouping items together encourages customers to buy more than one product in a single purchase, which can grow profits and sales over time.