Coupons

Coupons allow you to create discount codes for your Tebex store, offering a powerful way to incentivize purchases, promote campaigns, or reward loyal customers. You can create fixed or percentage-based discounts, target specific products or categories, and control usage limits.

📌 Requires Tebex Plus — see Starter & Plus Plans for details.

Creating a Coupon

To create a new coupon:

  1. In your Control Panel, go to Engagement > Coupons.

  2. Click Create Your First Coupon or Create Coupon.

  3. Complete the following fields:

Coupon Details

  • Code: Enter your desired code or click Generate Code for a random one.

  • Effective On: Choose to apply the coupon to:

    • All products

    • Specific packages

    • Specific categories

  • Discount Type:

    • Percentage: Set a value (e.g. 10%)

    • Fixed Amount: Set a currency value (e.g. $5)

Duration

  • Start Date: When the coupon becomes valid.

  • Expiry Date: When the coupon expires. You can check Never to keep it active indefinitely.

Usage Rules

  • Redeem Limit (optional): Max total redemptions across all users.

  • Redeem Limit Per Customer/IP (optional): Limits usage per individual customer or IP.

  • Minimum Basket Value (optional): Sets a threshold before the coupon can be used.

  • Username Restriction (optional): Restricts coupon usage to a specific username.

  • Note (optional): Internal-only note for tracking purposes.

Coupon Application Rules Explained

This setting determines how the coupon interacts with other discounts or sales. Here's how each rule works:

1. Apply to each qualifying package individually

Discount is applied separately to each eligible item.

Example:

  • Package A: $5 → $4.50 (10% off)

  • Package B: $10 → $9.00 (10% off) Total: $13.50

2. Apply to basket containing qualifying packages before sales

Coupon applies first, followed by any store-wide sales.

Example with 10% coupon and 20% sale:

  • $15 basket → $13.50 (10% off)

  • $13.50 → $10.80 (20% off) Total: $10.80

3. Apply to basket containing qualifying packages after sales

Store-wide sales apply first, then the coupon.

Same example:

  • $15 basket → $12.00 (20% off)

  • $12.00 → $10.80 (10% off) Total: $10.80

While the result may appear the same in percentage examples, fixed amount discounts and minimum basket rules can lead to differences.

Managing Coupon Settings

Change the Max Coupons Per Basket

  1. Go to Engagement > Coupons.

  2. Click Settings (top-right).

  3. Adjust the Max Coupons Per Basket setting.

Advanced Options

You can also manage coupons through the Tebex Plugin API, ideal for automation or integrations.

Best Practices

  • Use short, memorable codes for marketing (e.g. SUMMER10).

  • Set redemption limits to avoid misuse.

  • Combine coupons with time-limited sales for greater urgency.

Academy Guide

Check out our video tutorial on Sales, Coupons & Gift Cards.

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