# Coupons

Coupons allow you to create discount codes for your Tebex store, offering a powerful way to incentivize purchases, promote campaigns, or reward loyal customers. You can create fixed or percentage-based discounts, target specific products or categories, and control usage limits.

***

### Creating a Coupon

To create a new coupon:

1. In your Control Panel, go to **Engagement > Coupons**.
2. Click **Create Your First Coupon** or **Create Coupon**.
3. Complete the following fields:

#### Coupon Details

* **Code**: Enter your desired code or click **Generate Code** for a random one.
* **Effective On**: Choose to apply the coupon to:
  * All products
  * Specific packages
  * Specific categories
* **Discount Type**:
  * *Percentage*: Set a value (e.g. 10%)
  * *Fixed Amount*: Set a currency value (e.g. $5)

#### Duration

* **Start Date**: When the coupon becomes valid.
* **Expiry Date**: When the coupon expires. You can check **Never** to keep it active indefinitely.

#### Usage Rules

* **Redeem Limit** *(optional)*: Max total redemptions across all users.
* **Redeem Limit Per Customer/IP** *(optional)*: Limits usage per individual customer or IP.
* **Minimum Basket Value** *(optional)*: Sets a threshold before the coupon can be used.
* **Username Restriction** *(optional)*: Restricts coupon usage to a specific username.
* **Note** *(optional)*: Internal-only note for tracking purposes.

***

### Coupon Application Rules Explained

This setting determines how the coupon interacts with other discounts or sales. Here's how each rule works:

#### 1. **Apply to each qualifying package individually**

Discount is applied separately to each eligible item.

Example:

* Package A: $5 → $4.50 (10% off)
* Package B: $10 → $9.00 (10% off)\
  **Total: $13.50**

***

#### 2. **Apply to basket containing qualifying packages *****before***** sales**

Coupon applies first, followed by any store-wide sales.

Example with 10% coupon and 20% sale:

* $15 basket → $13.50 (10% off)
* $13.50 → $10.80 (20% off)\
  **Total: $10.80**

***

#### 3. **Apply to basket containing qualifying packages *****after***** sales**

Store-wide sales apply first, then the coupon.

Same example:

* $15 basket → $12.00 (20% off)
* $12.00 → $10.80 (10% off)\
  **Total: $10.80**

*While the result may appear the same in percentage examples, fixed amount discounts and minimum basket rules can lead to differences.*

***

### Managing Coupon Settings

By default, customers will be able to use an unlimited number of coupons on their basket.

#### Change the Max Coupons Per Basket

1. Go to **Engagement > Coupons**.
2. Click **Settings** (top-right).
3. Adjust the **Max Coupons Per Basket** setting.

***

### Advanced Options

You can also manage coupons through the [Tebex Plugin API,](https://docs.tebex.io/plugin/endpoints/coupons) ideal for automation or integrations.

***

### Best Practices

* Use short, memorable codes for marketing (e.g. `SUMMER10`).
* Set redemption limits to avoid misuse.
* Combine coupons with time-limited sales for greater urgency.

### **Academy Video Guide**

Check out our video tutorial on Sales, Coupons & Gift Cards.

{% embed url="<https://www.youtube.com/watch?v=AaL2ara4Zac>" %}