Best Practices for Incentivising Trustpilot Reviews with Gift Cards

Customer reviews can help build credibility and improve visibility for your business. Incentives, such as gift cards, may be offered — but only when done in full compliance with Trustpilot’s Terms of

1. Follow Trustpilot’s Guidelines

• Allowed: Offering a reward (e.g., gift card, coupon) in exchange for submitting a review of their experience.

• Not Allowed:

  • Rewarding customers only for leaving a positive or 5-star review.

  • Asking exclusively satisfied customers to review while excluding others.

---

2. Structuring Incentives Correctly

• Rewards must apply to any review, positive, neutral, or negative.

• Example message (compliant): “We’d love your feedback on your recent purchase. As a thank-you for your time, you’ll receive a $5 gift card once you share your review on Trustpilot.”

Keep language neutral. Avoid phrases like “Leave us a great review” or “Help us get 5 stars.”

---

3. Communicate Transparently

When requesting reviews, always make it clear that:

• Writing a review is optional.

• Rewards are provided regardless of rating or sentiment.

• Customers will be informed how and when the reward (e.g., gift card) will be delivered.

---

4. Timing Review Requests

• Best practice: Send review requests shortly after the customer’s experience.

• Suggested timing:

  • Game server purchases: 1–2 days later.

  • Script or software purchases: ~14 days later.

• Automating this process (via email flows or in-platform messaging) helps capture feedback while the experience is fresh.

---

Compliance Checklist

✅ Rewards apply to all reviews, regardless of sentiment ✅ Neutral, non-leading messaging ✅ Transparent reward terms and delivery details ✅ Requests sent at an appropriate time after purchase ❌ No rewards tied only to positive/5-star reviews ❌ No selective outreach to only “happy” customers