# Tebex Store Best Practices

Selling digital goods successfully on Tebex takes more than just listing items.  This guide distills key insights from top-performing stores into actionable best practices.  Whether optimizing an existing storefront or building one from scratch, these tips will help you present your products, run more innovative promotions, and create a seamless customer checkout experience.

<figure><img src="https://1152203580-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LuI8PwvsHA79mTA-7bh%2Fuploads%2FDwY3x3Rp4lfSf7EDka4T%2F1%20v1.jpg?alt=media&#x26;token=bcc7a08c-e21b-4175-88cf-a9544c40dab2" alt=""><figcaption></figcaption></figure>

### Store Design and Landing Page

**1.  Prioritize the Visibility of Offers and Sales**

* Avoid leaving the landing page empty—use it to showcase popular products, sales, or recently added items.
* Reduce hero section space if it's not contributing directly to conversions or sales.
* Ensure that the store's purpose and what's for sale are immediately clear.  This will help people understand why they're in your store.

**2.  Create a "Store-Like" Feel**

* Ensure the design feels like a real online store, with product visibility and clear and compelling categorization.
* Utilize visual hierarchy to highlight key offers.

<figure><img src="https://1152203580-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LuI8PwvsHA79mTA-7bh%2Fuploads%2Frs5LYBSOX5neHz0TwMHZ%2F2%20v2.jpg?alt=media&#x26;token=1edf6b8a-9ba4-4b6e-9214-3cfaf1dfd908" alt=""><figcaption></figcaption></figure>

### Layout and Offer Presentation

**3.  Use Tile-Based Layouts**

* Display product offers in tiles rather than lists to make them easier to compare.
* Tile layouts effectively showcase bundles, discounts, and bonus content.

**4.  Differentiate "Core" vs "Bonus" Benefits**

* Make a clear visual distinction between the main item and any additional benefits.
* Avoid duplicated information across offers to reduce confusion and buyer fatigue.

**5.  Price Placement Matters**

* Show prices prominently within the call-to-action (CTA) to simplify the purchase process.

<figure><img src="https://1152203580-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LuI8PwvsHA79mTA-7bh%2Fuploads%2FuVfnHB1aJr4KmCy0H0b1%2F3%20v1.jpg?alt=media&#x26;token=42bd26d7-fb74-445f-944e-35b5b45ad5fa" alt=""><figcaption></figcaption></figure>

### Sales Strategy

**6.  Be Strategic with Discounts**

* Avoid putting all items on sale simultaneously, as this diminishes the perceived value of discounts.  **Remember, if everything is on sale, nothing is on sale.**
* Stagger sales or use targeted discounts to maintain promotional impact.

**7.  Use Time-Limited Promotions**

* Incorporate countdowns for time-sensitive deals to create urgency (FOMO) and encourage conversions.

**8.  Incorporate Nudging Techniques**

* Use labels like "Best Value" or "Most Popular" thoughtfully—they should be meaningful, not just assigned to the highest-priced option.

<figure><img src="https://1152203580-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LuI8PwvsHA79mTA-7bh%2Fuploads%2FL2PY88dQcagEtkgbnuto%2F4%20v1.jpg?alt=media&#x26;token=02479f94-299f-4a45-9f5e-d68f0e2896cb" alt=""><figcaption></figcaption></figure>

### Localization and Currency

**9.  Localize Currency Effectively**

* Ensure that currency conversion works and that localized prices are displayed accurately.  Use [Regional Pricing](https://docs.tebex.io/creators/tebex-control-panel/webstore/currency/regional-pricing) if your player and market demographics allow it.
* Round prices down when converting to maintain psychological pricing advantages.

### Checkout and Post-Purchase

**10.  Streamline the Checkout Process**

* Use [purchase follow-up campaigns](https://docs.tebex.io/creators/tebex-control-panel/engagement/post-purchase-follow-ups) to encourage repeat purchases.

<figure><img src="https://1152203580-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LuI8PwvsHA79mTA-7bh%2Fuploads%2F8N7ztkgG4HLYfXRgF3CU%2F5%20v1.jpg?alt=media&#x26;token=1ebf7846-4665-4c5e-9ec6-c58abe841357" alt="" width="563"><figcaption></figcaption></figure>

### Bundling and Offer Structuring

**11.  Offer Compelling Bundles**

* Create product bundles that combine different offers or currencies to maximize perceived value.
* Consider cross-category, cross-currency bundles, or Starter Packs.

**12.  Use Visual Cues to Promote Offers**

* To draw attention, highlight bundles, discounts, and featured products with ribbons, badges, or increased tile size.