Tebex Store Best Practices

Selling digital goods successfully on Tebex takes more than just listing items. This guide distills key insights from top-performing stores into actionable best practices. Whether optimizing an existing storefront or building one from scratch, these tips will help you present your products, run more innovative promotions, and create a seamless customer checkout experience.

Store Design and Landing Page

1. Prioritize the Visibility of Offers and Sales

• Avoid leaving the landing page empty—use it to showcase popular products, sales, or recently added items.

• Reduce hero section space if it's not contributing directly to conversions or sales.

• Ensure that the store's purpose and what's for sale are immediately clear. This will help people understand why they're in your store.

2. Create a "Store-Like" Feel

• Ensure the design feels like a real online store, with product visibility and clear and compelling categorization.

• Utilize visual hierarchy to highlight key offers.

Layout and Offer Presentation

3. Use Tile-Based Layouts

• Display product offers in tiles rather than lists to make them easier to compare.

• Tile layouts effectively showcase bundles, discounts, and bonus content.

4. Differentiate "Core" vs "Bonus" Benefits

• Make a clear visual distinction between the main item and any additional benefits.

• Avoid duplicated information across offers to reduce confusion and buyer fatigue.

5. Price Placement Matters

• Show prices prominently within the call-to-action (CTA) to simplify the purchase process.

Sales Strategy

6. Be Strategic with Discounts

• Avoid putting all items on sale simultaneously, as this diminishes the perceived value of discounts. Remember, if everything is on sale, nothing is on sale.

• Stagger sales or use targeted discounts to maintain promotional impact.

7. Use Time-Limited Promotions

• Incorporate countdowns for time-sensitive deals to create urgency (FOMO) and encourage conversions.

8. Incorporate Nudging Techniques

• Use labels like "Best Value" or "Most Popular" thoughtfully—they should be meaningful, not just assigned to the highest-priced option.

Localization and Currency

9. Localize Currency Effectively

• Ensure that currency conversion works and that localized prices are displayed accurately. Use Regional Pricing if your player and market demographics allow it.

• Round prices down when converting to maintain psychological pricing advantages.

Checkout and Post-Purchase

10. Streamline the Checkout Process

• Use purchase follow-up campaigns to encourage repeat purchases.

Bundling and Offer Structuring

11. Offer Compelling Bundles

• Create product bundles that combine different offers or currencies to maximize perceived value.

• Consider cross-category, cross-currency bundles, or Starter Packs.

12. Use Visual Cues to Promote Offers

• To draw attention, highlight bundles, discounts, and featured products with ribbons, badges, or increased tile size.