🛒Tebex Store Best Practices

A quick guide to proven best practices for selling on Tebex—covering layout, pricing, bundling, and checkout tips to boost conversions and improve customer experience.

Selling digital goods successfully on Tebex takes more than just listing items. This guide distills key insights from top-performing stores into actionable best practices. Whether optimizing an existing storefront or building one from scratch, these tips will help you present your products, run more innovative promotions, and create a seamless customer checkout experience.

Store Design and Landing Page

1. Prioritize the Visibility of Offers and Sales

• Avoid leaving the landing page empty—use it to showcase popular products, sales, or recently added items.

• Reduce hero section space if it's not contributing directly to conversions or sales.

• Ensure that the store's purpose and what's for sale are immediately clear. This will help people understand why they're in your store.

2. Create a "Store-Like" Feel

• Ensure the design feels like a real online store, with product visibility and clear and compelling categorization.

• Utilize visual hierarchy to highlight key offers.

Layout and Offer Presentation

3. Use Tile-Based Layouts

• Display product offers in tiles rather than lists to make them easier to compare.

• Tile layouts effectively showcase bundles, discounts, and bonus content.

4. Differentiate "Core" vs "Bonus" Benefits

• Make a clear visual distinction between the main item and any additional benefits.

• Avoid duplicated information across offers to reduce confusion and buyer fatigue.

5. Price Placement Matters

• Show prices prominently within the call-to-action (CTA) to simplify the purchase process.

Sales Strategy

6. Be Strategic with Discounts

• Avoid putting all items on sale simultaneously, as this diminishes the perceived value of discounts. Remember, if everything is on sale, nothing is on sale.

• Stagger sales or use targeted discounts to maintain promotional impact.

7. Use Time-Limited Promotions

• Incorporate countdowns for time-sensitive deals to create urgency (FOMO) and encourage conversions.

8. Incorporate Nudging Techniques

• Use labels like "Best Value" or "Most Popular" thoughtfully—they should be meaningful, not just assigned to the highest-priced option.

Localization and Currency

9. Localize Currency Effectively

• Ensure that currency conversion works and that localized prices are displayed accurately. Use Regional Pricing if your player and market demographics allow it.
• Round prices down when converting to maintain psychological pricing advantages.

Checkout and Post-Purchase

10. Streamline the Checkout Process

• Use purchase follow-up campaigns to encourage repeat purchases.

Bundling and Offer Structuring

11. Offer Compelling Bundles

• Create product bundles that combine different offers or currencies to maximize perceived value.

• Consider cross-category, cross-currency bundles, or Starter Packs.

12. Use Visual Cues to Promote Offers

• To draw attention, highlight bundles, discounts, and featured products with ribbons, badges, or increased tile size.