> For the complete documentation index, see [llms.txt](https://docs.tebex.io/creators/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tebex.io/creators/growth-and-success/tebex-store-best-practices.md).

# Tebex Store Best Practices

Selling digital goods successfully on Tebex takes more than just listing items. This guide distills key insights from high-converting stores into actionable best practices. Whether optimizing an existing storefront or building one from scratch, these tips will help you present your products, run sharper promotions, and create a seamless customer checkout experience.

### Store Design and Landing Page

**1. Prioritize the Visibility of Offers and Sales**

* Avoid leaving the landing page empty, use it to showcase popular products, sales, or recently added items.
* Reduce hero section space if it's not contributing directly to conversions or sales.
* Ensure that the store's purpose and what's for sale are immediately clear. This will help people understand why they're in your store.

**2. Create a "Store-Like" Feel**

* Ensure the design feels like a real online store, with product visibility and clear and compelling categorization.
* Utilize visual hierarchy to highlight key offers.

### Layout and Offer Presentation

**3. Use Tile-Based Layouts**

* Display product offers in tiles rather than lists to make them easier to compare.
* Tile layouts effectively showcase bundles, discounts, and bonus content.

**4. Differentiate "Core" vs "Bonus" Benefits**

* Make a clear visual distinction between the main item and any additional benefits.
* Avoid duplicated information across offers to reduce confusion and buyer fatigue.

**5. Price Placement Matters**

* Show prices prominently within the call-to-action (CTA) to simplify the purchase process.

### Sales Strategy

**6. Be Strategic with Discounts**

* Avoid putting all items on sale simultaneously, as this diminishes the perceived value of discounts. Remember, if everything is on sale, nothing is on sale.
* Stagger sales or use targeted discounts to maintain promotional impact.

**7. Use Time-Limited Promotions**

* Incorporate countdowns for time-sensitive deals to create urgency (FOMO) and encourage conversions.

**8. Incorporate Nudging Techniques**

* Use labels like "Best Value" or "Most Popular" thoughtfully, they should be meaningful, not just assigned to the highest-priced option.

### Localization and Currency

**9. Localize Currency Effectively**

* Ensure that currency conversion works and that localized prices are displayed accurately. Use \[Regional Pricing]\(URL NEEDED: confirm real docs.tebex.io link for Regional Pricing) if your player and market demographics allow it.
* Round prices down when converting to maintain psychological pricing advantages.

### Checkout and Post-Purchase

**10. Streamline the Checkout Process**

* \[CONTENT NEEDED: actual checkout-streamlining tips, e.g. steps to reduce, saved payment methods, guest checkout, whatever is actually true of the Tebex checkout flow]

**11. Encourage Repeat Purchases**

* Use [purchase follow-up campaigns](https://docs.tebex.io/creators/tebex-control-panel/engagement/post-purchase-follow-ups) to encourage repeat purchases.

### Bundling and Offer Structuring

**12. Offer Compelling Bundles**

* Create product bundles that combine different offers or currencies to maximize perceived value.
* Consider cross-category, cross-currency bundles, or Starter Packs.

**13. Use Visual Cues to Promote Offers**

* To draw attention, highlight bundles, discounts, and featured products with ribbons, badges, or increased tile size.