🎁Gift Cards

What are gift cards?

Gift Cards allow you to sell unique codes that can only be used on your Tebex webstore, which contain a balance of real currency.

The customer will enter the code into the same box as coupon codes and then click redeem. If the Gift Card balance is lower than the total basket value, they can pay the rest using a payment gateway.

Why use gift cards?

Allows for potential buyers and frequent spenders to feel more comfortable purchasing via budgeting with Gift Cards and to “trial” your store.

Minimises buyer’s anxiety - especially in the instances where an established player gifts a potential new player, a gift card to have a look around with.

How to set up Gift Cards 🚧

1. Go to Webstore > Packages and create a package as you normally would.

2. Enter the following options to automatically send the customer a Gift Card once they purchase the package:

   • Create Gift Card Upon Purchase - Enter the value of the Gift Card you'd like the customer to receive.

You would normally enter the package price as the amount the Gift Card should be valued at. You can also set the packages to execute commands; they're no different than any other package you would normally create.

Tips 💡

Pricing

We recommend having 3 gift cards at 3 different price points:

• Entry-level gift card 💲

  • This should be priced so buyers can buy something from your store but not your most sold package.

• Value price gift card 💲💲

  • This is the gift card you aim to sell the most of. It should cover the price of your most sold package and be higher than your average transaction value.

• High-value gift card 💲💲💲

  • This gift card should be a high gift card that allows buyers to buy multiple items from the store.

Example

Demo Store wants to start selling gift cards. Their most sold package is an MVP rank that costs $21.99. The store’s average transaction is $19.93.

Gift card prices:

• $10.99 (buyers can still buy an item from the store)

• $26.99 (buyers can buy the MVP Rank and higher than the average transaction)

• $50 (buyers can buy multiple items using this gift card)

Example gift card

Success Tips

Analyze your target audience:

• What is their typical spending behaviour?

• Are they price-sensitive or willing to pay a premium for convenience or experience?

• Offer a range of options to cater to different budgets.

Competitive landscape:

• Research the price of gift cards at similar stores or platforms.

• Highlight any unique features or benefits your gift cards offer to justify a higher price.