Purchase Follow Ups

Purchase Follow-Ups

Sending follow-up emails after a purchase is a simple yet powerful way to re-engage your customers, show appreciation, and drive repeat purchases. Tebex lets you automatically send a thank-you email with an optional time-limited discount coupon to help encourage loyalty and impulse buys.

How to Set Up Purchase Follow-Up Emails

  1. Go to Engagement > Purchase Follow-Ups in your Control Panel.

  2. Enable the feature using the checkbox at the top.

  3. Configure the following options:

Configuration Options

Field
Description

Coupon Discount (%)

Set the percentage discount you'd like to offer in the follow-up email.

Coupon Duration

Define how long the coupon should remain valid (e.g. 24 hours, 3 days). Shorter durations typically lead to higher conversion rates.

Email Delay

Choose how long after the purchase the follow-up email should be sent. You can define the delay in hours, days, or weeks.

Email Subject

Enter the subject line of the email. Use a compelling message, such as:

“Thanks for your support – here’s a coupon just for you!”

Exclude Free Payments

Optionally disable emails for purchases made using a 100% discount or gift card, where no payment was processed through a gateway.

Customizing the Email Design

You can fully personalize the appearance and content of your follow-up email using HTML and the Tebex template system.

To customize the follow-up email:

  1. Go to Webstore > Appearance > Templates.

  2. Edit an existing custom template or create a new one.

  3. In the template editor, open: email/purchasefollowup.html

  4. Edit the content using HTML or Twig templating to reflect your brand voice and design preferences.

⚠️ Note: Tebex does not provide support for custom HTML/CSS edits.

Performance Tracking

Measure the effectiveness of your purchase follow-up strategy directly from your dashboard:

  • Navigate to Statistics > Purchase Follow-Ups

  • View key metrics such as:

    • Number of emails sent

    • Number of redemptions

    • Revenue generated from follow-up discounts

Use this data to refine your timing, discount amounts, and email content for maximum engagement.

Academy Video

Best Practices

  • Use urgency: Limit coupon duration to encourage immediate use.

  • Personalize your email subject: Increase open rates with relevant, friendly messaging.

  • Pair with holidays or events: Reinforce purchase behavior around specific campaigns.

  • A/B test: Try different delays and email copy to find what performs best.

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