Sales
Sales are now available to all Partners.
It's nearly Black Friday & Cyber Monday - take advantage by offering relevant discounts!
Black Friday - 28th November
Cyber Monday - 1st December
Sales allow you to offer time-limited or conditional discounts on your Tebex store, either across the entire store, selected packages, or specific categories.
When configured correctly, sales can help increase engagement, reward loyal customers, and boost revenue — while maintaining transparent, lawful pricing practices.
Overview
Sales on Tebex allow partners to offer genuine, time-limited discounts while maintaining transparency with their customers.
Partners running sales must ensure their promotions comply with relevant consumer protection laws, including:
The FTC’s Guides Against Deceptive Pricing (U.S.)
The EU Price Indication Directive (Europe)
These regulations are designed to prevent misleading or 'fictitious' discounts by ensuring that all sale prices accurately reflect genuine reductions from the product’s established base price.
By following these standards, partners help ensure that their store’s pricing remains fair, trustworthy, and legally compliant.
Eligibility Requirements
Before a product can be discounted, it must meet the following criteria:
The product must have been sold at a stable base price for at least 30 consecutive days before the sale.
The product’s price must not have changed during that 30-day period.
These rules help avoid unfair, 'permanent' discounts and maintain transparent pricing for customers.
How to Create a Sale
To set up a sale:
Navigate to Engagement > Sales.
Click Create Your First Sale or Create Sale.
Configure the following fields:
Sale Configuration Options
Name Internal name for managing the sale. Not shown to customers.
Effective On Choose what the sale applies to:
Entire store
Selected packages
Selected categories (You can select multiple items in each case.)
Customer Requirements (optional) Restrict access to the sale based on:
Minimum Spend – Set a lifetime spend threshold (e.g., customers must have spent $25+ historically).
Purchased Packages – Only customers who previously purchased specific packages will qualify. If no requirements are selected, the sale will apply to all customers by default.
Discount Type Choose one of:
Fixed Amount – E.g., $5 off.
Percentage – E.g., 25% off.
Command Only – No price discount is shown, but custom commands are triggered instead (e.g., bonus items, perks).
Start Date & Expiry Date Set when the sale should begin and end. The sale will activate immediately if the start date is in the past.
Commands (optional) Execute specific commands when a package is purchased during this sale period.
These can be used to add bonus content or perks.
If customer requirements are defined, commands only trigger for qualifying customers.
Duration & Cooldown Rules
To align with global pricing transparency standards, Tebex recommends the following best practices:
A sale should run for a maximum of 14 consecutive days.
A 30-day cooldown should be observed before the same product goes on sale again.
A sale should not start within 30 days of a price change.
A new product should only go on sale after it has been live for at least 30 days.
While Tebex does not currently enforce these limits automatically, partners are responsible for adhering to them when scheduling and managing their sales.
Displaying Sales
Tebex automatically handles how discounts are displayed on product pages to maintain consistency and transparency.
During a sale, your product page will show:
The original price with a strikethrough
The discounted price beside it
Optionally, the discount percentage
Do not manually add “SALE”, “50% OFF”, or similar language to titles, thumbnails, or package descriptions. All savings indicators must use Tebex’s built-in pricing display to ensure clarity and compliance.
Expiry & Enforcement
When the sale’s end date & time is reached:
The discount will automatically deactivate.
The product will return to its base price.
Partners should monitor sale durations to ensure they do not exceed recommended limits and that cooldown periods are respected before reactivating a sale.
Troubleshooting Sale Visibility
If your sale prices aren't showing to everyone, you may have enabled a Customer Requirement unintentionally.
To make the sale visible to all customers:
Edit the sale.
Uncheck all Customer Requirements 'Optionally select the customer requirements for this sale' should be displayed if you've unchecked them all.
Save changes. The discount will now apply universally.
Best Practices
Run sales around major updates, community events, or holidays.
Use percentage-based discounts for consistency and clarity.
Review your price history before scheduling a sale to ensure compliance.
Avoid frequent or overlapping discounts, which can reduce perceived value.
Use the Statistics panels to evaluate performance and improve future promotions.
Academy Video Guide
Learn how to use sales and understand the different types of sales. Start at timestamp 2:42 for the sales-specific section.
Last updated
Was this helpful?