Abandoned Basket Recovery

Abandoned Basket Recovery helps convert incomplete purchases by automatically following up with customers who have added items to their basket but have not checked out. This feature can send automated emails or in-game messages to prompt customers to complete their purchase—boosting conversion rates and increasing revenue.

Note: Abandoned Basket Recovery links expire 48 hours after being sent. Statistics are available under Statistics > Abandoned Baskets in your Control Panel.

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How to Set Up Abandoned Basket Recovery

1. Navigate to Engagement > Abandoned Basket Recovery in your Tebex Control Panel.

2. Enable the feature by ticking the checkbox at the top of the configuration form.

3. Configure the following options:

Configuration Options

Field	Description
Email Delay	Time (in minutes) to wait before sending the recovery email. A few hours (e.g. 180 minutes) is generally effective.
Recovery Discount (%)	Optional. Apply a percentage discount to incentivize the customer to complete their purchase.
Categories	Limit the recovery discount to specific categories. Leave blank to apply it store-wide.
In-Game Messages	Enable in-game messages to notify logged-in players about their abandoned cart and recovery discount.

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Customizing the Recovery Email

You can fully customize the design and content of the abandoned cart recovery email using HTML.

Steps:

1. Go to Webstore > Appearance > Templates.

2. Edit your custom template or create one if needed.

3. In the template editor, open the file: email/abandonedcart.html

4. Edit the HTML to match your brand style and tone.

⚠️ Note: Tebex does not provide support for custom HTML edits. Knowledge of HTML and Twig templating is recommended.

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Performance Tracking

You can monitor the effectiveness of your recovery efforts by reviewing detailed metrics such as:

• Number of recovery emails sent

• Conversion rate from abandoned cart emails

• Total revenue recovered

To access these statistics:

• Go to Statistics > Abandoned Baskets

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Tips for Success

• Test different email delays (e.g., 1–3 hours) to find the most effective timing.

• Use a moderate discount (e.g., 10–20%) to encourage conversions without overly impacting margins.

• Customize the recovery email with a clear CTA (e.g., “Complete your purchase now and save 15%!”).

• Enable in-game messages for real-time reach, especially in Minecraft or FiveM communities.

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